WHAT IS AVANT?

Avant is a hypothetical haircare brand that focuses on sustainable and cruelty free production. The Avant brand is made to be fun yet sophisticated. The name Avant comes from the French term, Avant Garde, referencing the innovative and sustainable stance of the brand.

MISSION

Create a modern hair brand that appeals to a younger, conscious audience. Avant's goal is to create natural products that make their users feel confident, youthful, and happy!

SOLUTION

Use sustainable materials, limit ink and photo usage while still making the item recognizable as a hair product, eliminate wasteful elements inside of the box, and use bright colors where applicable to represent the eccentric hair dyes and their appeal to younger buyers.